About

With over 30 years of experience in finance, insurance, account management, and real estate, Daniel Guillory brings a deep understanding of how to create successful, win-win solutions for his clients. His extensive background has shaped a results-driven approach focused on trust, transparency, and long-term value.

Daniel is the President and CEO of U Insurance, Encore Mortgage, and Avista Realty. He is committed to providing clients with the highest quality insurance services while securing the most competitive rates available in their area. Working one-on-one, the experienced agents at U Insurance tailor coverage solutions to meet each client’s unique needs.

Whether you are shopping for auto, home, health, life, or business insurance, the U Insurance team has the expertise to help you find the right coverage at the best possible value—no matter your situation.

U Insurance is supported by a dedicated leadership and service team, including Berachah Payton, Executive Assistant, who ensures smooth day-to-day operations and exceptional client support & Kendall Burris, a Licensed Property & Casualty Insurance Agent, who works directly with clients to design personalized coverage solutions.

The ultimate goal is to build lasting relationships with every client for years to come. Unlike many large nationwide insurance companies, U Insurance prioritizes personalized service while keeping all client information secure and confidential.